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Case Study #1

Engel & Volkers Florida was seeking an innovative, cutting edge marketing strategy in an attempt to rapidly increase prospective real estate franchisee leads.

Brian H. Robb took on the role of Chief Marketing Officer for Engel & Völkers Florida.

Throughout a year plus period, Brian H. Robb was able to comb through a data set of 333,000 brokers, broker associates and sales associates in the state of Florida.

This resulted in a total of 1,694 prospective franchisee leads, which lead to top tier real estate franchise sales in key territories across the state.

Case Study #2

EXIT Realty Florida was seeking qualified real estate franchisee prospects, along with more agents throughout the state of Florida.

Brian H. Robb took on the role of Chief Marketing Officer for EXIT Realty Florida, and throughout a year plus period implemented his systems in a total of 9 states including Florida, Virginia, Pennsylvania, Delaware, Maryland, West Virginia, Washington DC, South and North Carolina.

A total of 13 real estate franchises were sold in direct correlation to his marketing systems.

Case Study #3

Agents are a crucial part of any successful real estate brokerage. Brian H. Robb implement his agent recruitment system within a real estate franchise he was a partner in, and it was taken from 6 – 61 agents in only 10 weeks using a data set of around 20,000 real estate broker, broker associate and sales associates in and around the territory.

Case Study #4

Brian H. Robb created a CRE Loan, a new platform for Robb Capital which focuses solely on non-recourse options, with a strong emphasis on commercial mortgage backed securities.

CRE Loan quickly became #1 - #2 on Google.com, Yahoo.com and Bing.com for key words "CRE Loan" and "CRE Loans" (out of 262,000,000+ search results). This was in relation to strong on and off page SEO, and has led to tremendous lead generation.

CRE Loan also uses innovative and proprietary systems which allow the platform to methodically engage top tier CRE owners across all asset classes on a national basis (hospitality, office, industrial, retail, multi-family, etc.)

Case Study #5

The founder of a $550MM multifamily investment fund was seeking a way to increase investors. We methodically reached out to 23,509 registered investment advisors, 2,790 family office contacts, along with 812 of the top multifamily owner/operators across the United States, resulting in a total of 192 meeting requests.

Case Study #6

Robb Capital arranges $152,265,000 in financing, generating $1,879,554 in gross commissions.

Established commercial real estate finance & advisory firm leverages it's success through creating a strong brand name by identifying, crafting, implementing and overseeing innovative and creative marketing strategies. As a result of these strong marketing efforts, significant deal flow was produced resulting in $152,265,000 in closed financing for clients, and a total a total of $1,879,554 in gross commission income.

Marketing Real Estate, LLC is a full service marketing agency with a sole focus on the real estate industry

We’re a team of digital marketers and real estate executives translating our award-winning research into lead generation and marketing services.

Real Estate Marketing & branding
Real Estate Recruitment Systems
Real Estate Franchise Leads
Real Estate Buyer/Seller Leads

Real Estate Marketing Systems

Our founder has created proprietary and innovative real estate systems that are widely used nationwide to:

  • Dramatically increase Real Estate Franchise Leads (national and regional real estate franchises)
  • Recruit top tier talent through cutting edge Real Estate Marketing Recruitment Systems
  • Create a steady flow Real Estate Buyer/Seller Leads
  • Real Estate Referral Partner Leads (Loan Brokers, Title Companies, etc.)

Real Estate Recruitment

Individual brokerages need agents to pursue leads in the field, bring in transactions, and earn overall gross commissions for the real estate brokerage.

The real estate brokerage’s success is often correlated to an abundance of agents. A low number of competent agents will certainly lead to the failure of the real estate brokerage. The age old saying in regard to real estate brokerages is “agents cure all.”

All too often, individual brokerages have a mindset of only recruiting “top tier agents”, who have a strong record of performance. Yet, I have personally seen, in numerous cases, that this mind set leads to the individual brokerage’s failure. Top agents are attracted to a densely populated brokerage that has high energy, along with an eclectic mix of individuals. Activity begets activity, and the more agents present, the more likely the real estate brokerage will be able to recruit the top 1% as well.

Furthermore, when it comes to newly licensed agents, it is nearly impossible to adequately determine who will perform and who will not. It is therefore vitally important to implement a system which will methodically reach out to every real estate licensee within a territory (in the most simplistic and efficient way as possible) leading to the greatest chance of a response.
Additionally, the recruiting system has to be continuous in nature (always prospecting new agents). Recruiting statistics show that the turnover of real estate professionals is anywhere from 70-80% depending on the territory. Many of the agents leave the industry completely, and an equal amount of newly licensed agents enter the field for the first time.

Real Estate Franchise Leads

In terms of corporate operations (master regional franchises or entire US operations spanning the county), sales of real estate franchises are paramount.

Century 21 began the real estate franchising push in the 1970’s. Since then, their introduction of the franchising concept has become a vital marketing tool for any top real estate company. The alternative is to have corporate operations strategically place and operate real estate brokerages in territories across the country. Conversely, the franchising model sells the franchise territory rights (often confined to a limited radius), and the franchisee is responsible for the initial build out fees, franchise fees, and opening along with maintaining the real estate brokerage. At the same time, the real estate franchisee is responsible for recruiting agents, bringing in leads/deals, and ultimately creating overall profitability.

Real estate franchisors are often talented business and sales professionals, however, more often than not these individuals lack innovative marketing systems needed to dramatically increase franchisee count. It is therefore important for them to immediately adopt our proprietary marketing method which can dramatically assist them with this endeavor.
Most recently, Engel & Volkers Florida was seeking an innovative, cutting edge marketing strategy in an attempt to rapidly increase prospective real estate franchisee leads. Throughout an 11-month period, Brian H. Robb was able to comb through a data set of 333,000 brokers, broker associates and sales associates in the state of Florida. This resulted in a total of 1,694 prospective franchisee leads, which lead to significant top tier real estate franchise sales in key territories across the state.

Real Estate Leads

While recruitment is of utmost importance, lead generation is the only aspect of any real estate company which holds equal significance.

"It is vitally important for residental real estate firms to implement innovative ways to recruit top tier real estate talent, generate high end buyer and seller leads, and to generate prospective franchisee leads. An effective method that can significantly increase a real estate company's profits is highly needed in the industry."
- Brian Robb, MBA, Msc

The vast majority of real estate companies (both commercial and residential), provide, in some capacity, lead generation for their real estate professionals. Without this vital element, it would be difficult, if not impossible, to initially recruit the real estate professional, and then to ultimately retain that individual.
A surplus of leads is also a great way to attract prospective agents and real estate executives to your company.

Search Engine Optimization for The Real Estate Industry

We offer innovative and proprietary on and off page optimization to rank your real estate website on the first page of Google, Bing and Yahoo.

SEO techniques also play a crucial role, propelling unique real estate niche sites to the top of Google, Bing and Yahoo. An example is my own site, CRE Loan (http://cre.loan), an entity under Robb Capital that focuses solely on our non-recourse platform, with a strong emphasis on commercial mortgage backed securities.
If you Google, Bing or Yahoo “CRE Properties”, “CRE Loan” along with “CRE Loans” you will see www.CRE.Loan and www.CRE.Properties #1-2 in organic search. This has led to tremendous lead generation for Robb Capital, and congruent results are achievable irrespective to your real estate key terms.
-Brian H. Robb, MBA, MSc

Flawless Real Estate Websites

Marketing Real Estate, LLC finds it interesting that some of the most successful Real Estate companies have an inadequate website and overall online perception.

We create aesthetically pleasing websites, with the utmost attention to detail. We believe Real Estate Web Development is an art, much like sculpture, painting and drawing, and we have perfected our craft over the years.

It is vitally important to have a strong online marketing perception.

Example Websites

www.CRE.Loan
www.Robb.Capital
www.PrivateMortgage.Fund
www.CRE.Properties

Real Estate Email Marketing

We have innovative and proprietary email systems which ensure flawless deliverability and exponentially increase the open rates.

Brian H. Robb, MBA, MSc

Brian H. Robb is a Real Estate Executive who began his career at the age of 18 by immersing himself in the world of commercial real estate finance. His natural-born drive and genuine interest in the industry led him to create Robb Capital, a premier commercial real estate finance and advisory firm.

Shortly after his company’s initial launch, Mr. Robb arranged financing for a 27.75-million-dollar transaction, a deal ranked #6 among loans nationwide by Fitch Ratings. His company also arranged 42.84MM for the Le Méridien hotel in Dallas, TX. In addition, all the while growing Robb Capital, Mr. Robb has meticulously recruited, trained, and supervised many sales executives, most notably, a former JP Morgan Chase CFO.

Throughout his career, Mr. Robb has served as Chief Marketing Officer for top-tier real estate companies. He is the founder of Marketing Real Estate, LLC, a full-service marketing agency that has pioneered innovative and proprietary marketing methods for the real estate industry.

Mr. Robb received his MBA with Merit from Imperial College London, a university recently ranked #2 globally. Here he completed a thesis on the BHR Method for Real Estate Recruitment, Lead Generation and Franchise Sales. He also holds a Master of Science in Real Estate from Cass Business School in London where he authored a thesis on Innovative Marketing Methods for the Commercial Real Estate Industry.

Case Study #1

Engel & Volkers Florida was seeking an innovative, cutting edge marketing strategy in an attempt to rapidly increase prospective real estate franchisee leads.

Case Study #2

EXIT Realty Florida was seeking qualified real estate franchisee prospects

Case Study #3

Took a real estate franchise from 6-61 agents in only 10 weeks

Case Study #4

Brian H. Robb created CRE Loan, a new platform for Robb Capital

Case Study #5

The founder of a $550MM multifamily investment fund was seeking a way to increase investors

Case Study #6

Robb Capital arranges $152,265,000 in financing, generating $1,879,554 in gross commissions

Contact Marketing Real Estate, LLC

Marketing Real Estate is a full service marketing agency with a sole focus on the real estate industry.

Our Location

515 North Flagler Drive, Suite P-300,
West Palm Beach, Florida 33401

Email

Info@MarketingReal.Estate

Phone

(561) 360-5964